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Research papers

Understanding subjectivity beyond individuality

In this paper we propose to consider the approach to the subjectivity of consumers on the assumption that there is now a TRUE consumption culture which inspires their behaviour and ideology, strongly influencing the perception of products and brands....

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Laura Cantoni, Luigi Ferrari, Laura Frontori
December 1, 1995
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Citation

Cantoni, Ferrari and Frontori (1995a, December 01). Understanding subjectivity beyond individuality. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/understanding-subjectivity-beyond-individuality